You can only make a first impression once.
“You can only make a first impression once.” It’s an old quote, but a good one. Your identity/logo/branding is your ‘face’ to your customers. What is it currently saying about your business? Look at your current visual identity and ask yourself – is it looking trustworthy, or a bit dodgy? Is it looking fresh and contemporary, or left behind in a time warp? Is it positive and strong, or are you putting up a barrier implying that you are going to be difficult to deal with? Is it clear, consistent and memorable, or forgettable and confusing for your poor...
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